Batteries do not just power devices – this winter, consumers who purchase VARTA’s High Energy batteries have the chance to win a great winter adventure and “Feel the Power” first hand.
Wintry POS campaign increases sales
Darkness creeps in a little earlier every day and temperatures sink. In the winter months, the need for light and warmth increases and makes playing and relaxing at home more appealing. This is when things like fairy lights, Christmas decorations and battery-powered Christmas presents like toys are called into action, increasing the use of batteries in private households especially during this time. In the winter months before and around Christmas, battery sales in German retail increase by more than 135%* relative to the spring period. The successful VARTA High Energy batteries in particular are predestined to bring these electronic devices to life − safely and for a long time. End consumers are therefore guaranteed to literally feel the powerful punch that these little cells pack.
Striking POS displays and blister packs attract attention
The polar bear is a powerful key visual of the ‘Feel the Power’ campaign and impressively comes into his own in visually attractive POS displays in a range of shapes and sizes. In addition to this, the sweepstake is advertised on the blister packs themselves, inviting consumers to take part in a winter adventure to Finland. Customers can use a QR code to take part in the competition directly and are reminded of their chance to win right away when they take the batteries out of their packet at home, as the promotion is visually depicted on the emotionally charged High Energy packaging itself. The High Energy ‘Polar Bear’ 10-battery promotion pack is available in the most important sizes, AA and AAA.
A powerful all-rounder
High Energy batteries are the champions among VARTA batteries and were developed specifically for use in devices with high energy consumption – including in particular, toys, computer accessories and flashlights. Due to their long shelf life of ten years, they are perfectly suited for use during the long winter season and Christmas holidays or for stocking up on battery provisions.
The following displays are available:
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Ordering number: |
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Blister packs per secondary |
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placement / display |
| Clip strip |
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97600 112 892 |
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| Limited edition High Energy 10 |
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| HE Limited Edition Pack 10 x AAA |
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4903 221 461 |
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6 |
HE Limited Edition Pack 10 x AA
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4906 221 461 |
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6 |
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| Counter display |
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93700 112 894 |
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Limited edition High Energy 10
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| HE Limited Edition Pack 10 x AAA |
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4903 221 461 |
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11 |
| HE Limited Edition Pack 10 x AAA |
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4906 221 461 |
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12 |
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| S60T2 display |
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98300 112 805
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| Limited edition High Energy 10 |
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| HE Limited Edition Pack 10 x AAA |
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4903 221 461 |
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65 |
| HE Limited Edition Pack 10 x AA |
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4906 221 461 |
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70 |
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| S60T3 display |
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98200 112 861 |
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| Limited edition High Energy 10 |
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| HE Limited Edition Pack 10 x AAA |
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4903 221 461 |
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91 |
| HE Limited Edition Pack 10 x AA |
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4906 221 461 |
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110 |
Win a winter adventure with VARTA
The “Winter Adventure” competition is another purchasing incentive in VARTA’s fall/winter campaign, which is advertised on both blister packs and displays. Consumers have the chance to win an exclusive family excursion to Finland or one of ten outdoor VARTA sets made up of high-quality electronic devices. All participants have to do is to answer one question and register at
www.win-with-varta-consumer.com to be in to win.
The fall/winter campaign runs from September 1, 2016 to February 28, 2017.
Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official Facebook page.
* Source: Nielsen Markettrack, Warengruppe Batterien, LEH + DM+Kauf-Warenhäuser+Baumärkte+ Elektro-Fachhandel+Tankstellen+C&C, Absatz in Mio. Stück, Zeitraum April/Mai 2016, Deutschland.
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.